OUR WORK – CASE STUDIES
Scotts Valley P&R
The Challenge:
Scotts Valley Parks & Rec needed community input to inform where best to allocate funding for a Parks Master Plan. To prompt real responses, they had to go beyond emailing a survey.
The Solution:
Highlight voices of community members in park settings, placing the viewer in the setting to make it relatable, personal, and worth responding to.
STRATEGY & OUTCOME
Hotel & Hospitality
Dream Inn Santa Cruz needed a splash of life to make their website pop and increase their retention rate. We listened to what they wanted to showcase. Our job was doing it in a way that achieves our ultimate goal: create a feeling of wonder and curiosity.
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Client Feedback
Carlos does amazing work. Here at Dream Inn Santa Cruz, we pride ourselves on quality work, perfect branding, and capturing the best image/feeling. Carlos took the time to really listen and understand what we were looking for. And in no time, built the best Banner Video for the hotel. Its the first thing you see when you visit www.dreaminnsantacruz.com. We would recommend his services to anyone.
Dan Smart, Director of Sales & Marketing, Dream InnSTATISTICS
Process
Dream Inn Santa Cruz needed to elevate their brand and increase retention rate. We listened to their wants, then translated it into a landing page video gave their visitors a feeling to match their desires.
The Goal:
Establish Dream Inn as an upscale beach getaway.
The Challenge:
The client wanted the pool featured prominently, but it wasn’t as simple as a wide shot of a pretty pool. We had to create a feeling around the pool rather than simply just show that they had one. The client’s “must have” needed a new wrapper.
The Solution:
By using the dark hallway out to the pool, the audience gets a sense exploration and discovery. The excitement en route to the destination is as intoxicating to our senses as the destination itself. Yes, the pool looks pristine, but the audience was sold before they even got there.
Spring Initiative – Voices
The Challenge
Spring Initiative does life saving work. Their programs provide a multitude of services for kids in the Mississippi Delta. How can we capture that in a way that at once represents those already there, while also serving as a potential recruitment video for investment?
The Solution
Using the overall theme of family, we integrated voices from different roles in the Spring organization. Hearing the different voices with B-roll of them in action brings their words to life.
The Delivery
A Longer version (below) lives on the website, while a vertical version was created for social media (right). While the content of both is the same, notice the different cadence and energy which were designed specifically for the platform on which they would live.
Real Estate & Venue Management
Real Estate
Our property profiles are clean and polished while still wielding a flare to keep your audience captive. Motion graphics, lower third titles, and well-timed narrative elements all combine to offer a dynamic view of a simple subject.
Another unique touch is the use of contextualizing graphics at the end of the video. This helps sell the viewer on the surrounding areas as well as the property itself.
Community Outreach
The Last Gift
Process
The Goal:
To put small businesses and artists at the fore of people’s agenda for Holiday Shopping ideas
The Challenge:
How do you encourage people to invest money into something while extolling its virtues as pure?
The Solution:
By humanizing the artists, we were able to juxtapose them with the impersonal and disposable nature of big box gifts.