About

/About
About 2018-03-27T16:05:14+00:00

Hello

Carlos here, the Creative Director of IZ Cinema, and I’m thrilled to get the chance to create something for you.

Making fun edits like this  is something I love, so I’m personally invested in my work and clients love the results.  Living in Santa Cruz, California with my young family, I know that having images and video of them is priceless. Life moves so fast, kids grow up so quickly, and a page in our lives turns into a finished chapter in the blink of an eye. It’s one thing to hear about the good old days. It’s another thing entirely to see and hear them.

            My Approach

Start simple, start small. That’s where the big stories hide.

As an experienced filmmaker, I find it’s the simple things that often have the most power. Despite all the gadgets, angles, and video tricks that we can (and will sometimes) use, the best films captivate, intrigue, and inspire with simplicity of feeling. One of my favorite parts of the process is figuring out what simple thing, what words from your dad, or hand-holding moment, or ambient sound will be one of those cornerstones of cinematic simplicity.

The magic of this on film will be more valuable to you with each passing day, long after the flowers wilt and the place settings are gone.

Carlos with family

Some of my clients want a real family story while others want something modern and stylized that captures attention. Being able to adjust to your story, vibe, tastes, and family is part of what makes every couple fun to work with.

Did you know?

You probably didn’t even think of it when you were looking for video, but how your videographer captures sound – your vows & the speeches – is critical to the quality of your film. Not to mention ambience and natural elements of your venue. Those aren’t just REALLY important to me, but they are what makes your video either feel polished vs homemade.

When done well, good sound will make you feel in a powerful way more than any image can conjure. Put it this way: do you have a grandparent whose home you instantly associate with a smell or sound? If you do, all you have to do is close your eyes and you’re there by imagining that sound or smell. Well, THAT feeling is what I want sound to do for your wedding film, and every time you watch it there should be elements that raise hairs on your arms just from the sound of a voice or ambiance. It’s that powerful.

Personal

Outside of movie-making – which takes up a lot of  my timeI try to enjoy playing with my little 3-year-old before she turns into a teenager who’s too cool for me. I still enjoy the outdoors with my wife and I try to surf when I can pull myself away from the computer. More often than not though, I play futevolei (or just “footvolley”), a Brazilian-born sport that is essentially… well just watch the video link.

Eventually for me it all comes back to being behind the desk editing another great story. The only thing I want to stop for is your call so I can get inspired about your wedding video. I’ve probably got a vision for an exciting way yours could be told.

Give us a call and hear for yourself!

Fun Facts

  • Favorite Places: Lisbon, Vancouver BC, Point Reyes
  • Most surreal lanscape visited: White Sands, New Mexico
  • Most fun vacation destination: Panama
  • Favorite vice: eating 2 desserts
  • As a young man, accepted a challenge to eat 30 Krispy Kreme Donuts in 30 minutes. Made it to 18.
  • Favorite food: Sushi (which I eat slowly, don’t worry)

MEET THE TEAM

Talia
TaliaDP / Lead Shooter
Talia is our most experienced and technically savvy lead shooter. She spent time in LA on large productions before she moved up north to start her own production company in Oakland. She is brings a wealth of experience and is responsible for most of our cool “flaring” effects.
David
DavidAssociate Shooter / Film Student
David is entering his second year working with IZ Cinema and has fully immersed himself in the filmmaking process. He studies film at UC Santa Cruz and is on his way to a promising career in the video & film industry.

We love laughter when we can find it. If there are any extra moments from your day, we will see what we can do 😉