About

/About
About2019-01-30T04:01:34+00:00
Carlos

Hello

Carlos here, the Creative Director of IZ Cinema, and I’m thrilled to get the chance to create something for you. Locally or abroad, no destination is too far … we travel!

Making fun edits like this  is something I love, so I’m personally invested in my work and clients love the results.  Living in Santa Cruz, California with my young family, I know that having images and video of them is priceless. Life moves so fast, kids grow up so quickly, and a page in our lives turns into a finished chapter in the blink of an eye. It’s one thing to hear about the good old days. It’s another thing entirely to see and hear them.

Our Approach

(is two-fold)

With planners, photographers, vendors etc.

Treating people well is the most important first step in working well with them. Make no mistake about it, wether it’s a wedding or a commercial shoot, we need to work with a variety of people to pull it off well. For weddings, this means being conscious and thoughtful about how we interact with photographers, planners, and other vendors in addition to the principal family & friends. We are good at getting the shots we need, but our years of experience in the industry give us a calm that we hope transfers to those around us on the shoot.

In case you’re wondering, we always reach out to the major players in advance to establish a warm line of communication. We are calm and confident without being cocky. While being hired to capture and create, we also love to simply help. The only things we boss around are our cameras! Ask about some specific examples of how our approach really helps us get along with photographers & planners.

With you

There’s a reason we offer different styles of edits on our wedding portfolio … well, actually two reasons: 1) we love mixing it up and taking fresh approaches, and 2) every couple is different. Because of this, we tailor our approach to how we shoot your wedding based on the kind of edit you ultimately want. To a certain extent, that will also influence how we interact with you … for example, if a couple wants a lighthearted and joyous vibe for their film, we’re not going to put the couple into a stuffy, smoky-eyed pose just because that worked for another video. And speaking of “posing” …

We work within the flow of what the photographer is doing but we generally don’t want to get video of still poses. Instead, we will use the “in between” time when the photographer has finished one pose, to simply direct you to some basic motions that allow us to capture you two. One thing our experience has taught us is to utilize this time as a chance for you two to simply be yourselves and actually talk, be face to face, or say nothing at all and relax … even if for a minute. We definitely have opinions about where setups should be for things such as 1st look, portraits, etc. but our advice is just that and we go with the flow.

Did you know?

You probably didn’t even think of it when you were looking for video, but how your videographer captures sound – your vows & the speeches – is critical to the quality of your film. Not to mention ambience and natural elements of your venue. Those aren’t just REALLY important to me, but they are what makes your video either feel polished vs homemade.

When done well, good sound will make you feel in a powerful way more than any image can conjure. Put it this way: do you have a grandparent whose home you instantly associate with a smell or sound? If you do, all you have to do is close your eyes and you’re there by imagining that sound or smell. Well, THAT feeling is what I want sound to do for your wedding film, and every time you watch it there should be elements that raise hairs on your arms just from the sound of a voice or ambiance. It’s that powerful.

Personal

Outside of movie-making – which takes up a lot of  my timeI try to enjoy playing with my little 3-year-old before she turns into a teenager who’s too cool for me. I still enjoy the outdoors with my wife and I try to surf when I can pull myself away from the computer. More often than not though, I play futevolei (or just “footvolley”), a Brazilian-born sport that is essentially… well just watch the video link.

Eventually for me it all comes back to being behind the desk editing another great story. The only thing I want to stop for is your call so I can get inspired about your wedding video. I’ve probably got a vision for an exciting way yours could be told.

Give us a call and hear for yourself!

Carlos with family

Fun Facts

  • Favorite Places: Lisbon, Vancouver BC, Point Reyes
  • Most surreal lanscape visited: White Sands, New Mexico
  • Most fun vacation destination: Panama
  • Favorite vice: eating 2 desserts
  • As a young man, accepted a challenge to eat 30 Krispy Kreme Donuts in 30 minutes. Made it to 18.
  • Favorite food: Sushi (which I eat slowly, don’t worry)

MEET THE TEAM

AustinDP / Lead Shooter
Austin has a wealth of experience from weddings over the past 5 years. A master of composition, and unfazed by anything thrown his way, he keeps a calm demeanor because he always knows how to get the shots he needs.
DavidAssociate Shooter
David is entering his second year working with IZ Cinema and has fully immersed himself in the filmmaking process. He studies film at UC Santa Cruz and is on his way to a promising career in the video & film industry.

We love laughter when we can find it. If there are any extra moments from your day, we will see what we can do 😉